Welcome to CTEcreative

I’m glad you’re here!
My name is C. Tyson Edwards. I am an Atlanta-based technical creative who enjoys long walks, shorter meetings, and creating fantastic products by integrating my UX background into a proven Agile product management toolkit.

With a background in UX, visual & web design; I bring a unique approach to product management by having the ability to visualize concepts from different perspectives. My decisions are data-driven plus I enjoy discovering creative angles for solving problems.





My Work Ethic

From a professional standpoint, I have an unwavering desire to create. Whether it’s writing requirements gathered from client feedback, empathetic and intuitive user experiences, or large mixed media panels, I try to stay versed on all forms – and any size – of media.

My approach to each project is focused, collaborative, and creative. My experience in direct marketing and UX has really helped to refine my ability to troubleshoot, as well as gather and analyze data.



Some of My Finely Honed Skills:

Highly Skilled

Technical Product Manager

  • Capture the initial background through to the end goal of a feature or user story
  • Define and own product strategy & road-mapping
  • Keep a groomed & organized product backlog
  • Validated requirements with customers & stakeholders
  • Daily collaboration with other functional teams
  • Willingness to chip in where needed to achieve results
CTEcreative PM Process

Other Super-Productive Skills:

Interpersonal skills:
As a technical product manager, negotiating priorities & resolving conflicts among project stakeholders and other functional areas is common. It’s important to look at things from all angles and use data and analytics – if available – to facilitate an agreement.

Facilitation skills:
As a TPM, I combine business initiatives and user needs with technology delivery requirements so that a development team can run with it. When questions arise, connecting the best people for the issue at hand helps resolve things quickly.

Analytical skills:
During my field research, I have evaluated information gathered from multiple sources and organized high-level information into appropriate features, stories, and /or designs documents. The use of UX tools to connect with customers allows the customer voice to shine through in the final design.



Highly Skilled

UX Toolkit

  • User interviews
  • Contextual inquiries
  • Affinity diagrams
  • Task analysis
  • User flow diagrams
  • Experience mapping
  • Card sorting
  • Usability studies
  • Wireframes
  • Rapid prototyping
  • Visual design mockups
  • Story mapping
  • Adobe XD, Axure, Sketch, SurveyMonkey, Optimal Sort Tools



How This Helps Me:

Ability to Empathize with Users:

A user-centered design approach allows me to connect with users to uncover unexpected delighters as well as isolate problems areas. Customer experience plays a key role in the success of any product and I believe empathy with the user is the fastest path to get there.




Visual Design

  • Adobe CC suite: Illustrator, Photoshop
  • Pen & paper sketching
  • Adobe XD / Sketch / Balsamiq
  • Sketch
  • Style Guide definition
  • Design system creation & content definition

How This Helps Me:

Embedded Eye for Design:
By creating different versions of design system and style guides, I understand the importance of having them in place. There’s a definite time-saving benefit in being able to point to something established vs. designing one-offs. I’m always on the hunt for how to align new and old work together for visual consistentcy.



Highly Skilled

Front-End Development

  • HTML5 / CSS3
  • Bootstrap / LESS
  • jQuery
  • Sublime Text Editor
  • Material Design
  • WordPress Theme Development

How This Helps Me:

Code Nerd:
I enjoy working with the developers and getting into the details to investigate. Sometimes problems can be resolved by just having another set of eyes and a fresh perspective. Also, having this background can help me understand the technical limitations of a particular development situation.



Highly Skilled

Communication / Organization

  • Slack  /  Teams / Skype
  • Jira  /  Rally  /   Azure DevOps
  • MS Office 365
  • Trello
  • Jive / Lithium Communities

How This Helps Me:

Quick Resolutions:
Knowing the who/when/why/what helps move things quicker when questions or problems arise. I am cool and calm under pressure while bringing a good attitude to the table. I stay organized, have excellent time management and I enjoy bringing people together!